Four Ways Captain D’s Seafood Franchise Builds Strong Brand Presence
Our seafood franchise owners benefit from an iconic identity, strong marketing strategies and attractive store designs
Captain D’s enjoys a unique position in the QSR space. We’re an iconic brand with a mature network of existing stores, new and expanding market areas, growing revenues and, best of all, we don’t compete in the overcrowded burger-pizza-chicken arena.
“This is an exciting time for Captain D’s,” says Michael Arrowsmith, Chief Development Officer for Captain D’s. “We’re hitting all the major high notes of what it takes to succeed in the competitive QSR market, from a unique and popular menu to warm, friendly customer service, our brand’s presence in the marketplace is palpable. We’ve carved out an important niche, which has helped us achieve ongoing success.”
With more than 500 restaurants in 21 states, Captain D’s high quality products, warm hospitality and unwavering commitment to innovation have driven our seafood franchise to the top of the QSR 50. The chain set average unit volume records each year from 2012 – 2016, and we’ve posted 21 consecutive quarters of same-store sales growth. A legacy brand with an iconic identity and a multi-generational customer base, Captain D’s newly designed restaurants and innovative menu additions continue to drive a sales boom and attract new legions of loyal customers every day. The company is committed to continued growth in the underserved fast casual seafood market, and we’re continuing to grow our brand’s footprint in markets across the country.
Our award-winning management team is committed to continued expansion of Captain D’s, and we’re anticipating continued growth in both revenues and franchise locations. Here are just a few factors driving our brand’s momentum.
Captain D’s provides strong marketing support. Whether it’s regionally targeted print advertising, national television or through helping franchisees distribute effective direct mail pieces, we provide ongoing marketing support. That way, our customers always know what’s happening at their neighborhood Captain D’s.
Our diverse menu offers a unique something for everyone. For fish lovers, shrimp lovers and even people who crave succulent stuffed crab, there’s something on our menu for everyone. Limited-time offerings keep the menu fresh and exciting, while our core of fried and grilled seafood items provide a solid foundation for decades of loyal customers.
A fresh, inviting restaurant design encourages people to linger. With our coastally inspired restaurant’s cool, crisp exteriors and warm, inviting interiors, customers take notice of Captain D’s in their neighborhoods, and they make them integral parts of their lives. Families gather around our tables for dinner, and friends meet up for lunch. It’s not uncommon to see three or four generations of a family sitting together at Captain D’s.
Community engagement underscores our commitment to the neighborhoods we serve. At Captain D’s, hospitality goes beyond a warm smile and a friendly greeting. Our franchise owners are committed parts of the business community, sponsoring ball teams and community groups. Our employees are out in the field, volunteering at rec centers and meals-on-wheels programs. When Captain D’s comes to your community, they become a part of it.
Learn more about making Captain D’s a part of your community
Experienced franchise operators make ideal Captain D’s franchise owners. With initial investments ranging from $781,000 to $1,013,000, we’re actively recruiting potential owners with a net worth of $1 million and liquidity of $350,000. Given our track record of brand expansion and same-store sales growth, this makes owning a Captain D’s franchise a smart investment.