Captain D’s Franchise Owners Love Their Seafood Business
Our QSR seafood brand continues to prove a winner with franchise owners across the country
Captain D’s is a brand that franchise operators love to own. That’s the word from a recent QSR Magazine story, which ranked Captain D’s fourth in franchisee satisfaction among the nation’s franchise brands.
“We enjoy a unique position in the fast-casual space,” says Captain D’s Chief Development Officer Michael Arrowsmith. “Captain D’s is the QSR seafood leader, our customers love our product and our brand, we’re growing rapidly into new markets, and we consistently post same-store sales increases year after year — for 20 quarters in a row, in fact. I don’t know of any other franchise concept that can say that and mean it.”
With more than 500 restaurants in 21 states and growing, Captain D’s dominates the seafood niche, steadily holding as the number one seafood franchise in America ranked by average unit volume. Our new restaurant design features a vibrant, coastal atmosphere that is modern and inviting, and our enhanced dining experience includes new plate ware and silverware. Upgraded menu boards bring to life Captain D’s menu, which features several new kid’s meal offerings and grilled items to satisfy guests’ desire for lower calorie options. With these efforts, Captain D’s has remained true to what it does best — serving high-quality seafood with warm hospitality at an affordable price.
Franchise operators from Florida to Texas love being a part of Captain D’s, and here are just a few reasons why.
Consistent same-store sales growth. Restaurants can be a challenging business to grow, so having a proven business model is a must-have for any franchise operator. With Captain D’s, we’ve posted 21 consecutive quarters of same-store sales growth, which means we’ve got a system that we know works, a product customers love and a brand that has real staying power.
An iconic brand with tremendous room to grow. We’ve been around for almost 50 years and have restaurants in 21 states. Yet, we still have room to grow, and we’re actively seeking experienced operators in core markets to take our brand to the next level. From Texas to Virginia, we’re looking for new owners and new communities where Captain D’s can expand.
An award-winning management team to provide support. At Captain D’s, we take pride in everything we do — from the quality of our ingredients to the friendliness of the service at the counter. These efforts begin at our home office in Nashville, and they permeate our organization. We’ve assembled what we believe is the best management team in franchising today, and industry experts agree. That’s just one reason we received the 2016 STAR Award at the 18th Annual Franchise Leadership & Development Conference.
A product in high demand among coveted markets. Industry research reveals a surprising fact: millennials eat out a lot. In fact, the core demographic — 18 to 34 year-olds — spend 44% of all food expenses on dining out. They’re seeking healthy, affordable alternatives to the burger-pizza-chicken trifecta, and so it’s no surprise that 18- to 34-year-olds are our company’s biggest growth demographic. The verdict is in: Captain D’s is a hit with millennials.
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