Three Reasons 2017 is a Great Year to Join Captain D’s Franchise
Historic revenue growth, key market availability and powerful brand momentum combine to make this year the year for America’s seafood franchise
As we look back on a historic year at Captain D’s, we know three things are true. We’re the No. 1 seafood franchise on the market, customers adore our unique menu of quality seafood and 2017 promises to be another banner year.
With more than 500 restaurants in 21 states, Captain D’s high quality products, warm hospitality and unwavering commitment to innovation have driven our seafood franchise to the top of the QSR 50. The chain set average unit volume records in 2012, 2013, 2014 and 2015, and we’ve posted 21 consecutive quarters of same-store sales growth. A legacy brand with an iconic identity and a multi-generational customer base, Captain D’s newly designed restaurants and innovative menu additions continue to drive a sales boom and attract new legions of loyal customers every day.
“We set new records in 2016 for same-store sales, and our franchise owners are continuing to bring Captain D’s to scores of new customers each and every day,” says Michael Arrowsmith, Chief Development Officer of Captain D’s. “Our brand is in the midst of a wave of expansion, and as we bring our brand to new markets, we’re poised to continue this historic growth.”
Among the factors driving our brand’s expansion, 21 consecutive quarters of same-store sales increases and expansion into key markets bring our iconic brand back to the forefront for restaurateurs and industry experts alike. With legions of new Captain D’s fans joining our community each day, 2017 promises to be a great year to open a Captain D’s. Here are just a few of the factors driving our ongoing success.
Captain D’s closes 2016 with record revenue growth
For 21 consecutive quarters, Captain D’s franchise owners have posted same-store revenue growth. This impressive feat is due in no small part to the popularity of our menu and our commitment to continued innovation in the seafood space.
A robust selection of grilled menu items, such as grilled shrimp skewers and seasoned white fish, provide a solid foundation for healthy, affordable dining. In fact, our $4.99 value menu features some of these healthy dining alternatives.
“Customers are really responding to the grilled menu and that shows in quarter after quarter of revenue increases,” Michael says. “When you combine that with the popularity of our traditional, fried seafood fare, that’s a recipe for a winning combination. When they dig into our business model, franchise operators are hard pressed to find another QSR that provides this kind of consistent opportunity for growth.”
Key markets await the right Captain D’s franchise operators
Growth isn’t just about increasing sales. We’re also focused on growing the Captain D’s footprint beyond our core in the southeastern U.S., where more than 500 stores have established us as the premier seafood franchise. We’re looking for entrepreneurs who want to go to the next level with one of the top-rated brands in franchising.
“Our award-winning franchise development team has identified several key markets where we think Captain D’s will perform well,” Michael says. “In Florida, we’re looking at the Orlando area. The Dallas-Fort Worth region is booming too, and we continue to expand rapidly in North Carolina.”
Whether it’s in Alabama or northwestern Arkansas, Captain D’s has growth markets available for both single-unit and multi-unit franchise owners. New owners are joining our franchise every month and pushing Captain D’s to historic successes while attracting generation after generation of loyal seafood diners.
Our brand is experiencing historic momentum
Visit a Captain D’s at lunch and you’ll see diners running both the generational and economic gamut. Our menu, hospitality and affordability attract an unrivaled array of young and old from all income brackets and once they’re a Captain D’s customer, they’re a customer for life.
Just ask Robbie Copenhaver, a multi-unit owner with stores across the southeast. Robbie has been with Captain D’s for more than 38 years and during that time, he thinks he’s found the secret to our cross-generational appeal.
“I don’t think anybody out there can offer what we offer, the items we offer on our menu at the quality we deliver to the customer,” he says. “No concept out there reaches the age groups, makes the kinds of connections we make or attracts the repeat business that Captain D’s attracts. Competitors pick a segment of the market and focus there. But Captain D’s appeals to a broader audience.”
For Robbie, the proof is in almost four decades of serving grandparents and their great grandchildren. Robbie sums up the Captain D’s model succinctly.
“If we do what we’re supposed to do in how we run a restaurant, I don’t think there’s anybody out there who can compete with us,” Robbie says.
Learn more about Captain D’s
Experienced franchise operators make ideal Captain D’s franchise owners. With initial investments ranging from $781,000 to $1,013,000, we’re actively recruiting potential owners with a net worth of $1 million and liquidity of $350,000. Given our track record of brand expansion and same-store sales growth, this makes owning a Captain D’s franchise a smart investment.
Now is the time to own a Captain D’s! Fill out the form to get started.