• America's Favorite Seafood Franchise

Tour the New Captain D’s

A floor-to-ceiling reimagining of the Captain D’s seafood franchises is a hit with franchise owners and consumers alike

When Captain D’s opened its first restaurant, there was little doubt as to what the menu was all about. The “fishing pier” motif was everywhere, from netting and lures to pier pilings and other “Ahoy, Matey!” décor. It was new, it was different, and guests liked it.

Everything changes, however, and these days people heading to the beach are looking more for a resort experience than a day on the docks. Captain D’s listened to their comments and launched a redesign that has completely reimagined our look and feel from the ground up.

A cool, casual beach house

“People had gotten tired of the ‘old man of the sea’ look,” says Michael Arrowsmith, Chief Development Officer. “We’ve given our customers more of a beachside or resort-type environment. Coming into a Captain D’s now is more like walking into the vacation house you’d want to rent at the beach.”

inside one of our seafood franchisesThe new look is bright and airy, with light colors and a more open feel. It’s coupled with extensive menu changes, including an entirely new grilled menu, so that the overhaul is a complete experience for the guests. First they see, and then they taste, the difference.

Longer in-store experience, more repeat customers

“Almost half of our business are walk-in guests versus drive-through service,” Michael says. “That’s unheard of in this industry. People really enjoy the surroundings now in a Captain D’s. They also like that their food is brought to them at their table, and that it is on real plates and served with real silverware. They like that they can get and arrange their condiments as they see fit.”

Guests at our seafood franchiseAdd to that a friendly staff focused on customer satisfaction, and it’s easy to see why the remodel has made a good thing even better at our seafood franchises.

“People enjoy coming here,” Michael says. “The new look and feel reflects what Captain D’s is today. We listen to our customers, we listen to our franchise owners and their staffs, and we respond. We don’t do things in half measures, and that’s why when we roll out something, whether it’s a remodeled restaurant or a new menu item, it succeeds.”

 

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  • #1

    We're the number one seafood franchise in America

  • 513

    Captain D's is the fast-casual seafood leader with restaurants in 21 states

  • 5+

    5 Consecutive years of same store sales increases

  • $1.4M

    New stores are averaging $1.4 million in annual sales. 2015 marked our 5th consecutive year of same-store sales growth

  • The new McDonough, Georgia restaurant, is owned and operated by franchisees Mike Munshi, Shamana Momin and Sajid Patharwala...

  • Fast casual seafood franchise signs agreements to open 18 new restaurants in Illinois, Texas, Virginia, North Carolina

  • Our seafood franchise owners get the support they need from initial training through grand opening and beyond

  • QSR magazine notes our seafood franchise is well-positioned to grow in tough economic times Opening a restaurant