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Captain D’s Names New Chief Development Officer

Brad Reed

The nation’s leading fast casual seafood restaurant, announced today that Brad Reed has been promoted to chief development officer.

Previously serving as vice president of franchise operations, Reed has been with the company for more than seven years and has been highly instrumental in driving the brand’s ongoing development efforts throughout his tenure. He assumed his new role as chief development officer in February and is responsible for spearheading Captain D’s growth through franchising and real estate development in key target markets throughout the country, as well as driving new franchisee recruitment.

“Over the past several years, Captain D’s has experienced a surge in franchise development, and Brad has been a driving force behind the strategies that have fueled this ongoing success. We’re very pleased to announce this well-deserved promotion, and have no doubt that in his new role, Brad will continue leveraging his tremendous experience and industry knowledge to take our brand to new heights,” said Phil Greifeld, president and chief executive officer of Captain D’s.

Reed joined Captain D’s in 2010 as vice president of franchise operations and excelled at guiding the company’s franchise network and spearheading strategies to expand the brand’s footprint. Prior to joining Captain D’s, he was a franchisee with Salsarita’s Fresh Cantina and Texas Roadhouse, and his extensive understanding of the franchising industry has allowed him to achieve exceptional results and sustained financial results for the company’s franchise system. Reed also previously worked in operations at Logan’s Roadhouse, and has valuable experience overseeing new store openings, real estate, area development, marketing and training.

Captain D’s has experienced a surge in franchise and corporate development fueled by its ongoing success over the past several years, with 2017 marking another year of substantial growth for the brand.  Coupled with its ongoing menu innovation, the company credits its new restaurant beach design with contributing to the brand’s ongoing strong performance. To date, nearly 75 percent of all restaurants have been reimaged to the brand’s new vibrant, coastal design. With these efforts, Captain D’s has remained true to what it does best — serving high-quality seafood with warm hospitality at an affordable price in a welcoming atmosphere.

If you’re interested in learning more about a Captain D’s franchise, fill out the form below.

Set Sail On A New Adventure With Captain D’s

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*AUV of the top third of the company locations as reported in Item 19 of the Franchise Disclosure Document (FDD). There is no guarantee you will make as much.


**According to the 2023 FDD, the Development Incentive Program offer depends on the opening date of a restaurant. The royalty fee will equal the following amounts: (1) for restaurants opened at least 60 days prior to the scheduled opening date, we will not charge a royalty fee for the first six months after the opening date of the restaurant;

(2) for restaurants opened at least 30 days prior to the scheduled opening date, we will not charge a royalty fee for the first five months after the opening date of the restaurant;
(3) for restaurants opened no more than 90 days after the scheduled opening date, we will not charge a royalty fee for the first four months after the opening date of the restaurant;
(4) for restaurants opened no more than 150 days after the scheduled opening date, we will not charge a royalty fee for the first three months after the opening date of the restaurant; and
(5) for restaurants opened more than 150 days after the scheduled opening date, we will begin charging a royalty fee on the opening date of the restaurant.

† The average unit volume and EBITDAR amounts are for the top third of company restaurants open at least one full year as of the 2022 fiscal year-end. The company EBITDAR does not include a 4.5% royalty fee paid by franchisees, which would reduce the EBITDAR to $313,492.

This is not an offer to sell or the solicitation of an offer to buy a franchise. The offer of a Captain D’s franchise may take place only through the delivery of a current Captain D’s Franchise Disclosure Document or prospectus.

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