Based on customer demand, it is the perfect time to own a Captain D’s! We all know that today’s customer is looking for healthier options, excellent service, food quality, and meal customization. But, what’s really interesting is how this directly relates to seafood. People are consuming much more fish than in previous decades, with average worldwide per capita consumption hitting 43 pounds per year according to the Food and Agriculture Organization of the United Nations. The global seafood industry contributes $870 billion to the worldwide economy (Future of Fish, 2014). We’re gonna need a bigger boat!
Thanks to the versatility of our product, Head Chef Jason Henderson is able to keep our menu interesting and on-trend without adding kitchen complexity or cost for Franchise Owners.
Watch Chef Jason as he talks about the Captain D’s way—where we use only the best ingredients—and our new grilled menu that’s designed to please today and tomorrow’s customers!
As the world’s largest buyer of wild-caught Alaska Pollock, we take sustainability seriously. Our buying process has enabled Captain D’s to provide consistent, affordable, and high-quality seafood, and we continuously monitor supplies to ensure quality and value for our guests and Franchise Owners.
Our dedicated procurement team buys our Alaska Pollock typically off the coast of China and Russia. We then distribute it to Captain D’s and negotiate the best possible price for our Franchise Owners. Doing what’s right by the ocean works to our benefit in every way possible—from ensuring our future product to pleasing our future customers.
