Captain D’s Seafood Franchise Singled Out in QSR as Solid Investment in Challenging Economy
QSR magazine notes our seafood franchise is well-positioned to grow in tough economic times
Opening a restaurant is the kind of long-term investment that requires entrepreneurs to consider performance in all economic conditions, both good and bad. A recent QSR magazine article singled out Captain D’s seafood franchise as a system entrepreneurs can rely on to perform well during tight economic times. In fact, QSR notes that, while the restaurant segment as a whole was down in 2016, Captain D’s achieved its 21st consecutive quarter of same-store sales growth in the 4th quarter of 2016.
“We’re successfully democratizing seafood, and our guests recognize and applaud us for our efforts, said Phil Greifeld, President and Chief Executive Officer of Captain D’s. The magazine notes our product is different than other QSR offerings, and that keeps customers on the hook.
With more than 500 restaurants in 21 states, Captain D’s high quality products, warm hospitality and unwavering commitment to innovation have driven our seafood franchise to the top of the QSR 50. The chain set average unit volume records every year from 2012 – 2016, and we’ve posted 21 consecutive quarters of same-store sales growth. A legacy brand with an iconic identity and a multi-generational customer base, Captain D’s newly designed restaurants and innovative menu additions continue to drive sales and attract new legions of loyal customers every day.
Here are just a few highlights from the QSR feature, which you can read here.
Captain D’s value menu offerings far outpace the competition. QSR reports, “For Captain D’s, items like $4.99 meal deals with whole-muscle proteins, two sides, and hush puppies help the brand stand out.” In the crowded burger-pizza-chicken arena, it’s hard to offer generous helpings of real meat products. At Captain D’s, whole-muscle offerings such as fish and shrimp aren’t exceptions, but the core of what we do.
Captain D’s restaurants provide a friendly, inviting dining experience. QSR points out that we have differentiated ourselves not only by offering quality, affordable seafood, but also through our hospitality, the coastal vibe in our restaurants, and an elevated environment where customers are encouraged to linger and come back again.
We deliver a strong value proposition to the customer. As Phil points out, we deliver a powerful value proposition to the customer: a healthy, delicious and consistent meal at an affordable price, crafted with quality ingredients with an eye for flavor and enjoyment. Captain D’s meals are savory and satisfying — and at a price point that fits any budget.
The company is currently seeking single- and multi-unit operators to join in the brand’s rapid expansion. For more information about franchise opportunities, fill out the form on this page.