Captain D’s Ranked 1 of 9 Best Franchise Deals by QSR Magazine
In a sea of burger and chicken franchises, Captain D’s, the nation’s leading fast-casual seafood restaurant, stands out.
Four years ago, the company relaunched the brand to better reflect the needs of today’s demanding consumers, who increasingly choose fast-casual spots for their dining destinations. The restaurants themselves were revamped with a vibrant, contemporary coastal look and feel that reflected the brand’s new image. Keeping with its commitment to ongoing product innovation, the menu was updated too, including the rollout of proprietary grilling systems that added healthy grilled seafood options, cooked to order and served with fresh vegetables on tableware. With these efforts, Captain D’s has remained true to what it does best — serving high-quality seafood with warm hospitality at an affordable price in a welcoming atmosphere. As a result, the company has experienced impressive growth year after year, with 2016 marking its sixth consecutive year of same store sales increases.
Healthier food leads to healthy growth.
“The health trend continues, and it’s become increasingly important to provide a set of options for consumers that are satisfying in taste and in line with a low-calorie diet,” says Captain D’s Chief Development Officer, Michael Arrowsmith. The ability to capitalize on dining trends has translated to big wins for Captain D’s. In addition to achieving six consecutive years of same store sales increases, the brand has enjoyed four successive years of record-high AUV and a 625 percent increase in new store openings since 2015, as well as a surge in franchise development. Those impressive numbers led QSR Magazine to feature Captain D’s as one of The 9 Best Franchise Deals in a recent ranking of QUICK CASUAL RESTURANT FRANCHISES.
New Franchise Owners share the excitement.
Ben Patel was one of the people who jumped on the chance to bring a Captain D’s to his hometown of Madison, Georgia, in 2016. “Captain D’s is growing strategically and has a spot in my heart and my organization because we know that the growth is there,” said Ben. Multi-unit owner Jim McClure has five Captain D’s open in North Georgia and one in North Carolina. “My wife and I liked the strength and variety of Captain D’s menu and the company’s leadership. And the new store design is a big hit with our customers!”
Multi-unit Franchise Owners who are looking to diversify their portfolios are who Captain D’s is looking to target for their next wave of expansion. And with about 60 percent of the company’s 516 units being corporate-owned stores, Captain D’s has a substantial stake in getting things right. If the recent numbers are any indication, Captain D’s is on the right track.
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